About
My name is Jacqueline Lerma
I partner with discerning clients to transform complex ideas and disjointed visuals into cohesive, luxurious brand assets. My design philosophy is Organic Luxury: blending authentic, human-centered creativity with meticulous, organized strategy. I deliver high-end solutions, from foundational brand identities and comprehensive style guides to beautifully structured print publications, ensuring your message is clear, consistent, and undeniably premium.
My Vision
To redefine luxury design by proving that genuine, organic creativity requires impeccable structure to thrive. I strive to unlock the authentic visual story of every client, providing the organized systems necessary for their brand to grow with clarity, confidence, and unparalleled elegance.
My Approach
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Discovery & Diagnosis:
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Defining the Chaos
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Strategy & System Design:
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​Building the Structure
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Execution & Refinement:
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Crafting the Luxury
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Finalization & Hand-off:
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Delivering Order
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My Style
My style is the deliberate convergence of authenticity and refinement—Organic Luxury.
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Visually, this translates into work that is minimalist and modern, yet never sterile. I favor generous negative space, structured grid systems, and clean lines to ensure maximum clarity and impact. The luxury is found in the detail: bespoke typography, rich, sophisticated color palettes (such as sapphire and soft gold), and subtle, tactile textures that nod to high-end print craftsmanship.
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The result is a design that feels both human and high-end—a clear, organized structure allowing for an authentic, premium visual experience.
Our Ethos
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Structure is the Foundation of Freedom
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Design Must Be Intentional, Not Decorative
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Quality is the Ultimate Luxury
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Authenticity is Non-Negotiable