Foundational Brand Identity

Best For: New businesses or established companies needing a professional refresh of their central visual mark and essential rules.

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Focus: Establishing the primary visual mark and the most crucial rules for use.

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• Includes:

  • Brand Brief & Discovery (Initial Analysis)

  • Primary Logo Concept & Design

  • Essential Logo Variations (Horizontal/Vertical Lockups)

  • Primary Color Palette (Definition of Core CMYK, RGB, HEX values)

  • Basic Typography Selection (Headings/Body Font)

  • Final Asset Delivery (Organized vector and raster files)

Best For: Clients seeking comprehensive brand consistency and the definitive "rulebook" to eliminate visual chaos across all future internal and external communications.

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Focus: Delivering a complete, structured identity system for professional control and scalable growth.

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• Includes:

  • Everything in The Core Identity

  • Full Logo System Creation (Sub-marks, icons, favicons)

  • Full Color Palette Definition (Primary, Secondary, and Accent Colors)

  • Complete Typography Hierarchy (Defining usage for all content levels)

  • The Brand Style Guide Creation (The definitive rulebook for execution)

  • Clear Space & Misuse Guidelines (Protecting the integrity of the logo)

Best For: Established businesses requiring a highly unique, handcrafted aesthetic and advanced visual assets to convey an exclusive, luxury market position.

 

Focus: Custom, complex asset creation and advanced visual strategy integration.

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• Includes:

  • Everything in The Structured System

  • Extended Research & Moodboarding (Deeper aesthetic exploration)

  • Custom Graphic Elements (Unique patterns, textures, or supporting illustrations for the "Organic Luxury" feel)

  • Advanced Typeface Modification (Custom lettering/bespoke typography used within the logo or identity)

  • Basic Photography Direction (Guidelines on image style, composition, and mood)

  • Priority Support & Consultation