Serenity: A Complete Brand Identity

This project demonstrates my ability to create a cohesive and tranquil brand identity for Serenity, a contemporary yoga studio. The goal was to translate feelings of calm and nature into a structured visual guide.

I developed the complete Brand Book, which includes the custom-designed logo, a defined natural color palette (greens, browns, pinks, beiges), and complimentary typography. To showcase practical application, I also provided website and mobile mockups, proving the brand’s seamless flow into the digital experience.